Automate order entry for food distributors

From text, calls, voicemail, email, WhatsApp, whatever, to drafts in your system.

Backed by

From customer messages to orders in your system.

  1. 1

    Your customers order as usual

    By text, call, voicemail, email, WhatsApp or WeChat. Nothing changes on their side.

  2. 2

    Asakana drafts the order

    Each line is matched to your catalog and entered as a draft in your system. Anything unclear is flagged.

  3. 3

    Your team approves

    Approve the order in the system you already use.

TextCallsVoicemailEmailWhatsAppWeChat
Why food distributors use Asakana

Fewer mistakes and faster order processing, around the clock.

Before
Orders scattered across comm channels
Every request interpreted and entered by hand
Missing or incorrect details found too late
Every order requires full manual attention
Sales time spent processing routine orders
Order growth adds administrative work
WithAsakana
One organized order workflow
Order drafts prepared for review
Potential issues flagged early
Your team steps in when needed
More time for customers and selling
Scale order intake with less manual effort

Built for food distribution.
Excels in seafood.

From produce and meat to specialty foods and seafood, Asakana processes the shorthand, product aliases, grades, pack sizes, units, and customer-specific preferences that make food orders complex. Seafood is the hardest category in food, and the one we know best.

Produce
Meat
Specialty Foods
Seafood

and ANY other food category...

Works with your ERP. Your data stays yours.

The channels and systems you already use

  • ✓Connect your existing communication channels
  • ✓Direct integration with ANY ERP or spreadsheet
  • ✓Customers don’t change how they order

Data privacy

Your customer and business data is never used to train shared AI models. The information you share with Asakana remains yours.

FAQ

  • No behavior change: New systems in food distribution fail because staff will not use them. Asakana works behind the scenes, inside the tools you already have.
  • Your reps should talk with customers: Online stores cut reps off from their customers and weaken the relationship. Your reps keep calling and texting. We do the back-office work behind those conversations.
  • Complexity is our appetite: Whatever the format, however siloed the work, we learn it in detail and take it over.

Email, phone calls and voicemail, text messages, WhatsApp, WeChat, and the free-text orders your reps type up. Asakana puts all of them into one order workflow.

Yes, including a wet order sheet you can barely read. Standard OCR fails on those. Our model is trained on messy handwritten notes.

We backtest your cases thousands of times to make sure we do not make a single mistake. This is our core technology, built by someone who built Gemini. No other vendors have this level of accuracy.

Yes. Asakana connects to most ERPs, new and old. If your ERP has an API, we connect to it. If it does not, we build the connection.

Your data is yours. We only process it. We do not share it or sell it, and we know that doing so would end our standing in this industry. Trust comes first.

Let’s talk about your operation.

15 minutes on how orders reach your team today, and what Asakana would change. No pitch.